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Search Marketing ROI: An Insufficient Toolbox?
Too many bidders for your best-performing keywords, slower traffic growth, tepid clickthrough and stagnant conversion – what levers can you pull to change the dynamic of a sluggish search campaign? And...
View ArticleYour Search Ad Landing Page is More Important than Ever!
In the past few months, Google has been busy making many updates to its Analytics features and ad copy formats. Most recently, I saw news that the search giant was extending its landing page preview...
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